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     More and more audio and video content are pumped into the internet and reaching audiences worldwide with considerable ease. With the advent of new technologies audio/video streaming has become one of the most cost effective ways of reaching a large audience.

What is Streaming Media?

     Streaming media is delivery of continuous audio & video over the internet. The media is sent to the user from the server as it is being  viewed. This is very different from the typical internet transactions which require all data to be downloaded before the media file can be viewed.  

What is Required to Play Streaming Media?

     Streaming media can be played from any client computer with a streaming media player. The most popular web streaming formats include RealNetworks Real Media, Microsoft Advanced Streaming Format/Window Media Video (ASF/WMV) and Apple QuickTime, which can be viewed with their respective players.

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